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Michaela Holtom

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Projects

LIFE TRACK

Habit Tracking

Mobile app Design

Holistic Wellness App

A comprehensive wellness application designed to help users track their daily habits, monitor health metrics, and maintain a balanced lifestyle through intuitive design and personalized insights.

Mobile First

Health & Wellness

Goals

Track

Habits

Design Process

Research & Discovery
Conducted user interviews and market analysis to understand wellness tracking pain points and user needs in the health app ecosystem.
Wireframing & Prototyping
Created low-fidelity wireframes and interactive prototypes to test user flows and validate design decisions before development.
3Visual Design & Testing
Developed the visual identity with accessibility in mind, conducting usability tests to ensure an intuitive and inclusive user experience.

The Problem
"Current health apps are overwhelming, number-driven, and fragmented.
Users want a simple, motivating space to track their overall wellbeing."

Despite the booming health and wellness market in the UK, existing apps like MyFitnessPal and LifeSum focus too narrowly on metrics without addressing overall wellness.
Users need a more holistic, intuitive solution.

The Problem"Current health apps are overwhelming, number-driven, and fragmented. Users want a simple, motivating space to track their overall wellbeing."

Despite the booming health and wellness market in the UK, existing apps like MyFitnessPal and LifeSum focus too narrowly on metrics without addressing overall wellness. Users need a more holistic, intuitive solution.

The Problem
"Current health apps are overwhelming, number-driven, and fragmented.
Users want a simple, motivating space to track their overall wellbeing."

Despite the booming health and wellness market in the UK, existing apps like MyFitnessPal and LifeSum focus too narrowly on metrics without addressing overall wellness.
Users need a more holistic, intuitive solution.